What does brand protection include?

Brand protection includes removing unauthorized sellers, enforcing MAP compliance, reclaiming the Buy Box, growing marketplace sales, protecting customer experience, and stopping product diversion.

How does the brand protection process work?

The process includes three phases: Strategy alignment where we analyze unauthorized vs. authorized revenue and define KPIs; Legal foundation where we connect you with specialized IP counsel to establish authorized reseller policies; and Enforcement where we identify and address sellers operating outside your brand controls and pursue targeted enforcement against disruptive unauthorized activity.

What problems does unauthorized selling cause?

Unauthorized selling causes revenue lost to unauthorized resellers, advertised pricing you can't control on high-visibility marketplaces, advertising you can't run effectively, stockouts and fulfillment delays from inventory you can't see, and an inconsistent brand experience that erodes customer trust.

BRAND PROTECTION

You can't grow a channel you don't control.

Your price, your customer experience, your Buy Box — set by sellers you never approved. Spreetail partners get a team that manages the channel end-to-end and can act on what it finds, including targeted enforcement where the situation supports it.

Talk to our partnership team See how it works

Unauthorized resellers

Buy Box loss

Poor ship speeds & reviews

Price erosion

MAP breaks

Inconsistent content

From fragmented to full-stack control

Remove Unauthorized Sellers

Enforce MAP compliance

Reclaim the Buy Box

Grow Marketplace Sales

Protect Customer Experience

Stop Product Diversion

Unauthorized sales compromise future growth

Not all sales are good sales. Most brands underestimate what a fragmented channel is costing them – not just in lost margin, but in the growth strategies it takes off the table.

A fragmented channel means:

Revenue lost to unauthorized resellers

Advertised pricing you can't control

Advertising you can't run effectively

Stockouts and fulfillment delays from inventory you can't see

An inconsistent brand experience that erodes customer trust

How it works

For our end-to-end partners, channel enforcement follows a proven path – when it’s the right lever.

Whether it is depends on your IP position, how much of your revenue is genuinely unauthorized, and what enforcement would realistically recover.

Strategy alignment

We start by understanding what your ideal marketplace presence looks like and what it will take to get there.

Analyze unauthorized vs. authorized revenue

Investigate and map your current seller landscape

Define the KPIs we'll report progress against

Legal foundation

We connect you with specialized IP counsel with deep marketplace experience to establish the legal basis for enforcement.

Prepare and implement authorized reseller policies

Put the legal foundation in place to enable action against unauthorized sellers

Enforcement

Once the foundation is established, we act – as the partner already managing your channel.

Identify and address sellers operating outside your brand controls

Pursue targeted enforcement against disruptive unauthorized activity

Increased Organic traffic

improved BSR

more effective ads

Growth through protection

Strengthening brand protection isn't just about preventing loss – it's what unlocks growth. When you command your own advertising, pricing, inventory, and Buy Box, you can set your brand on a long-term growth trajectory.

Channel integrity compounds. Brands that establish it capture lasting market share on every major marketplace — and it's the reason our partnerships perform the way they do.

Talk to our partnership team